LESS is (more)

If clarity is the communicators trump card [click here for that post] then this should be the communicators golden rule:  Less is more.  I’m sure that you’ve either attended a conference, heard a coach, or listened to a preacher and came away asking yourself or someone else, “What did they say?”  More often than not the reason is that the communicator sinned against the rule of less is more.  I can’t tell you how many times I’ve walked away from my own communications and said, “I spoke for 40 minutes, and I didn’t have a point.”  I probably had MANY points, but not one, singular, clear, focused main point.  I don’t know why we, as communicators, think that the more content we have, the more points we make, or the more we talk; the more we think we will be heard.  marketing people [who are way more intelligent about this stuff than I am] will tell you that a sure way to lose an audience with someone is to give them too much information.  So the next time you are going to communicate something to a group of people, give a sales pitch, or motivate a team, ask yourself 2 questions:

1) what am I trying to say? &

2) how could I say it using less, yet more effective, wording?


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